If the first thing you think of when you hear about clothes made from food isthe meat dress Lady Gaga woreto the 2010 MTV Awards, you’re probably not alone. But there’s a lot more to this idea than headline-grabbing gimmicks.
Fashion is big business. So much so that if the fashion industry were a country, it would be pushing for a place in the top 10 for GDP, withannual sales of $1.3 trillion.
One of the biggest trends in the world of apparel is fast fashion – mass market, affordable clothing with a high turnover of styles, to keep customers buying. It’s an approach that’s working in terms of numbers. Shoppers buy 60% more clothes than they did 15 years ago, and have doubled the rate at which they dispose of them.
From cotton to leather, the creation of fashion’s raw materials consumes vast amounts of resources and generates huge amounts of pollution and emissions. There are man-made fibres, such as polyester, which are derived from fossil fuels, andaround 20% of the world’s wastewatercomes from the fashion industry. It also produces huge amounts of microfibres, which eventually find their way into the ocean.
It’s no surprise there is a growing call for more ethically and environmentally responsible clothing. Step forward, Pinatex – an alternative to leather, made from pineapple leaf fibre. Although it is biodegradable, many of the treatments Pinatex receives in the manufacturing process are not. The resins that coat the fibres, for example, are petrochemical-based. But by using a by-product of pineapple agriculture, it is more environmentally friendly than traditional leather and plastic-based alternatives.